On the 29th September 2011, a columnist called Ellie Ross working for The Sun newspaper published a story titled “Spook or spoof? CCTV appears to show a ‘ghost’ haunting a phone shop”.
As usual, this was a sterling example of how The Sun seems to think its readership is mostly comprised of people with severe learning difficulties, and given their past record for “accurate” reporting and continued sales, there may even be some truth to this theory. However, you could be forgiven for thinking this is also true for the reporting staff at The Sun.
Traditionally, a reporter would travel to the source of the news, or perhaps have a contact list of people to feed them snippets of useful information. They would then spend some time fact checking, cross referencing and gathering supporting evidence before releasing a story. However, all you need to do now is have access to a keyboard and be able to browse Youtube, and this is exactly what Ellie Ross appears to have done. She wrote:
“CCTV footage posted on YouTube appears to show the ‘ghost’ of a young girl haunting a well-known mobile phone store A spooky-looking female figure can be seen walking past a doorway at the back of the store, pausing to turn her head and look straight into the recording surveillance camera”.
Now I am sure you will have noticed by now, that she has given herself a journalistic “out” by posing the title of the story as a question, in case she gets “rumbled”. (Btw consider yourself “rumbled”) However we will ignore that for now…
The “well known mobile phone store” is clearly identified as “Phones 4U” by the internal advertising in the store. At the back of the store, there appears to be a doorway partially obscured by shadows. The figure of what looks like a child in blouson sleeves appears momentarily, stops, turns to look in the general direction of the security camera, and then fades from view.
It never ceases to amaze me, how these ever elusive ghosts never seem to fail to perform for the cameras at every given opportunity. Ellie continues:
“The opening credits state that today’s shop was “built on the site of a Victorian orphanage” — suggesting that the ‘spirit’ is one of its dead orphans”.
I do hope nobody is too surprised that The Sun has descended like a right wing vulture to pick on the corpse of a long dead child, simply to sell “newspapers”. Regardless, here is the video of the alleged event.
The video clip on Youtube that Ellie found was titled “Ghost caught on camera” (pioneering title I thought). The uploader, an individual with the pseudonym “Tushae” uploaded this video on the 26th September 2011. A full three days before The Sun picked up the story.
Tushae wrote a small description of the video:
“GHOST CAUGHT ON CAMERA!!! A mate just sent me this, didn’t want to put it up. YOU HAVE TO SEE THIS!!!! He showed it to some experts but they can’t explain it then found out his shop was built on Victorian orphanage called the yorkshire orphan asylum. THIS IS SOOOOO FREAKY!!!!”
He later added another update:
“[update] UNBELIEVABLE! The sun has put this video on their site. My ghost caught on camera in now everywhere 😉 there must be something in it!”
Yes indeed. There must be “something” in it. Let us see exactly what that “something” is.
Just prior to the video, there is an edited section designed to provide additional background details. It states:
“A ghostly figure was caught on CCTV where I work. This genuine footage, which has been examined by experts. They were unable to provide any answers. I later discovered the shop was built on the site of a Victorian orphanage”.
This introduction seems to be from the person who sent the original video to Tushae. We know this because it states that it was taken in their place of work, and Tushae claims the video was forwarded to him by a friend. This “friend” claims the video was examined by “experts” and yet there is no mention of who these people are, or indeed which field their expertise lies in. This “friend” also claims he later found out the store was built on the site of a Victorian Orphanage. One would have to ask how? Perhaps they are also an amateur historian?
I can find no historical link to any Orphanage with that name. The only two Orphanages I can find in Yorkshire from the Victorian period are the Hull Seaman’s and General Orphan Asylum, and the Port of Hull Society and Orphan House. There may have been others at the time. Perhaps one of our readers is an avid amateur historian? If so, please contact us, so we can amend these details at a later date. This section does not apply to the person who submitted the original video.
Ellie Ross provides the name Andrew Dasilva in relation to this story. This may be the given name of Tushae, or even his friend (the originator). It is not stated implicitly who Andrew Dasilva actually is.
“But this viral spook could well be the work of pranksters using special effects”.
That is indeed a possibility. In fact, using applications like ‘Adobe After Effects’, it becomes incredibly easy. Here is an example of how that is possible from Youtube user chrisftw92. I believe the “ghost” has been replaced with Hank Hill from the Mike Judge series “King of the Hill”?
A few things bothered me about this video. The higher than usual production values. The over used preamble. The textual effects. The high quality soundtrack. The replay. The zoom. The clarity of the “apparition” in the final frame…
It did not seem to be a typically unusual video that somebody has passed around for further opinions. It seemed too refined and planned. From the footage and effects, and finally to the press release. I decided to dig a little further.
I was also surprised to find this video of the Phones 4U “ghost” had gone viral. Usually, when a video goes viral (self replicating) it simply means it has become very popular, often copied and parodied until it becomes an overused stale meme. It is a bit of a gamble for the originators of such videos, as only a few finally become viral. Undoubtedly, these “viral videos” certainly are “attention grabbing”, and that is why they are also often used by advertising agencies as part of an ad campaign. Which got me thinking “what if”?
After researching the phones 4u and advertisements, I discovered that there was a connection.
It makes sense that a large company like phones 4U would employ the services of such a company to boost sales, or to promote a new product. In fact the ad slogan (strap line) for this particular campaign is “Missing Our Deals Will Haunt You“.
It turns out that Phones 4U hired the Adam and Eve agency to promote a new mobile phone. The new phone I have identified is The Samsung Tocco Icon. They are advertising it as “only £59.95 on Pay As You Go”. The campaign is costing a massive £5.2/3m, and is geared for the pre Christmas rush.
The adverts all revolve around ghosts and zombies, stalking people, cornering them, and then announcing the sales pitch they could have had. It’s all very silly, and in good fun. The campaign consists of teasers, press releases, radio coverage and digital promotions. The campaign is also due also be promoted in store.
The adverts were created by Aidan McClure and Laurent Simon, and were directed by Garth Jennings through the production company Hammer & Tongs. You may remember Hammer & Tongs are credited with directing the movie version of The Hitchhiker’s Guide to the Galaxy.
In fact on the phones4u Youtube channel, you can see one of these ghost adverts right now.
Do you recognise the girl?
Now the really odd thing about this campaign is that this information was released on the 28 September 2011. That is two days after Tushae uploaded his Youtube video, and one day before The Sun ran with this story. One can only assume that Tushae is working for a creative ad agency, or was leaked the footage by a creative ad agency, and this may mean The Sun is using this to secretly promote Phones 4U. I do not know if this is true, but it certainly looks that way. Adverts disguised as news? I am sure Michael Marshall of the Merseyside Skeptics would have something to say about that…
October 2nd 2011